Most women when they have an event or special occasion will stand in front of their closets and say: "I don't have anything to wear"
An app that knows your taste for fast fashion that can be access a couple of hours before an event where you want to wear something new. The app shows you a couple of trendy options. You select and buy. The item will arrive to your house in less than an hour. Maybe the way the app get the suggestions for the user is though crowd sourcing from close friends
Womenswear represents a US$662 billion global market.