The key of
A key characteristic of
Among all the cases studied, there wasn’t anyone that has such a virtuous circle that takes advantage of the benefits of the environmental concerns. Nevertheless,
Companies that want to pursue Sustainable Development need to recover the environmental cost using the three methods mentioned above. Any company that has only one possibility to recover environmental cost is doomed to fail. Companies need to create synergies between these approaches to be able to maintain their competitive advantage.It is clear that an industry that can’t create differentiation between the participant’s products is not incline to pursue a sustainable development approach. Companies in that industry would only be able to pursue a sustainable development approach with help of the government or a collaboration between all the members of the industry.