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Showing posts with label brands. Show all posts
Showing posts with label brands. Show all posts

Thursday, August 15, 2013

Men Shirts in Volume

NEED
Everyone has a guy friend that loves to purchase two or three shirts of the exact same type and color. Others will like so much certain shoes that will buy two pairs and store one until the first pair gets ruined.

DESCRIPTION
A clothing company that targets men that purchase in bulk. So if a customer purchases one shirt it costs exactly as in other places but if he purchases more than one it gets volume discounts. Shirts that count for the volume discount have to be of the same type maybe even of the same color.  As I think about this it may not even need to be a clothing company but an aggregator that purchases in bulk to different brands.

POTENTIAL
Menswear Will Contribute US$40 Billion Sales in the Global Apparel Market by 2019 [Updated]

Tuesday, February 01, 2011

The New Facebook

Need:

People are being overwhelmed by emails and marketing from different sites and companies about brand-related communications. You have the groupon and gilt-a-likes sending you discount and promotions every day. At the beginning people liked the idea and open and read every email. After a while people started to feel overwhelmed and aggregating sites started to become popular. Nevertheless there is no real solution today for the need of the people to communicate with their favorite brands.

Description: 

The idea here is to create an application or portal that can provide some solution to this need. It could be a facebook app or several facebook apps too. I am more incline that it has to be something different. Something not related to facebook. 

Potential:

The size of this opportunity is relatively large. If successful it can become the sole communication channel for brands, avoiding any other type of new media communication. Everything would be centralized in one location where consumer know they can find what they are looking for. From information, to product and services.